If your goal is to meet some of the nearby business people and company owners then you will do well inviting people to an event that you put on. If you are located in an area that is primarily offices you could have a casual after work cocktail hour that would not interfere with peoples schedules too much. You could have some light snacks and drinks with coffee too. If you have some promotional products around it would help people to remember who put on the party.
Depending on what type of company you have, you can give people an idea of your products. If you are actually in the business of catering and hosting parties then this is a good time to put your name on everything. Use tablecloths with your logo printed discretely. You should showcase your different products with samples and description cards. Make sure your logo is on a lot of different things,especially if you want to send something home with people.
Set up a table with promotional giveaway items and use a great logo imprinted table cloth to cover the table with. Lay out some promotional pens, promotional magnets, and even some promotional key rings, but dont forget to layout some printed information about your business as well. Also, when doing this type of promotion it is a lot more fun to offer people a custom imprinted logo bag to carry these items out in, helping to allow people to pick up a few items and tuck them away in this nice little sack that also helps to advertise for your business.
Don’t be shy about putting up your logo and company message around. It takes people seeing your info several times before the name sticks in their head. And you want the name to stick there. It is the reason for going to all this trouble. You want them to try your product and leave with something that they will keep to remind them of you later.
When people pick something out from your goodie table to take home, they are also taking home your company info. They can enjoy and use the product as well as contact you at a later date. Even though the flyers that you handed out and the menus that people took are gone, the promotional item will still be around for a long while. Which is why you gave it to them in the first place.
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